DESCRIPTION OF INTERACTIVE

1. Process Barriers - Each step of the communication process is equally important. A blocked or broken step will become a natural communication barrier. For instance, consider this example of a sender barrier - Alison fails to share her ideas for a new product at the staff brainstorming session for fear of being criticized. This is a process barrier. As well, consider the following encoding barrier - On a trip to Spain, Frank cannot understand his waiter at a restaurant because his fluency in the Spanish language is quite poor. This is also a process barrier. How can we eliminate or reduce process barriers?
2. Physical Barriers - Any form of physical distraction can be considered a physical communication barrier. A wall or post in an auditorium might create a barrier to fully hear a speaker. The reception on a mobile phone might be very poor in a certain location. An email server may be down for an unknown amount of time. These examples are all considered physical barriers. How can we eliminate or reduce physical barriers?
3. Semantic Barriers - The meaning of the words we use to convey a message might be distorted - words the sender might use to convey a message, may be interpreted differently by the receiver, for example. Consider the following scenario: The Design Manager at a local newspaper sends an email to the design team in India (this newspaper uses an outsourced design team in India for some of its advertising design). The Manager asks the Indian designer to “ghost”  an object in the advertisement. When the design comes back for further review, the manager notices that the designer placed actual images of ghosts around the intended object. In this example the meaning and context of the word “ghost” meant one thing to the Manager, and another to the designer.  This is a semantic communication barrier. How can we eliminate or reduce semantic barriers?
4. Perception Barriers - Perception is the way in which people receive and interpret messages and information. This is how we form impressions about people, ourselves, situations, etc. Think about what you feel, think, and how you interpret people when you first meet them - how that person speaks to you, how they look at you, the firmness of their handshake. Are they genuine in the approach, do you feel uncomfortable, do you feel the interaction was positive?  As human beings we are forming impressions all the time in our daily interactions. Perception can be influenced by things such as cultural background, past experiences, attitudes, traditions, value systems, etc. The fact is that two people can receive the very same message, but both can interpret, and essentially perceive the message in very different ways. How can we eliminate or reduce perception barriers?