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Minds on

MINDS ON

“

A social movement that only moves people is merely a revolt. A movement that changes both people and institutions is a revolution.

~ Martin Luther King Jr.

Identifying Successful Change Campaigns

As this course draws to a close and you look back over your completed work, you will recognize that you have identified and analysed many different Campaigns for Social Change in a number of different ways.

Some campaigns may stand out in your mind because of their messages, their design, or their connection to your own personal interests or experiences. Other campaigns may not have resonated with you for a variety of reasons. Perhaps you are able to identify what you see as flaws in a campaign that led it to be less successful. At this point in the course, you have acquired all of the skills and experience necessary to examine a campaign in a holistic manner and to critique its overall design.

 

 
Action.

ACTION

In order to undertake this task, you will first need to identify a campaign of interest. Once again, it may be connected to your own topic, or entirely unrelated. Choosing a relatively recent and notable campaign will ensure that you are able to complete a more robust analysis. Several suggestions, though not an exhaustive list, are included below:

 
 

This is the discussion icon. Critique

In order to critique the Campaign for Social Change that you have selected, you will use a combination of photos or images and words to convey a story/message to the audience. For this task, you can choose to complete a Photo Essay or an Editorial Blog.

The images in the Photo Essay or Editorial Blog will help to bring the concepts to life for your audience, and the words will help you, as the writer, to demonstrate connections between concepts and to justify your analysis – they should each work to support the other. You may wish to create this in a word processing document by having an image and the corresponding words on the same page; however, other layouts are acceptable, as well. Visit the following resource for more information on this format.

It may be possible to combine two prompts into one question, which will leave you more options for in-depth answers for other prompts.

For this task, you will use between 7 and 12 images; your limit is 1200 words.

Topics to touch on within your work:

  • What was the overarching goal of this campaign?
  • What was the overall message? What was their plan for creating change?
  • What steps were taken? What were the different aspects of the campaign?
  • Did the Campaign for Social Change actually create change? If so, what? If not, why not?
  • What were its successes? What were its failures?
  • Address the question at the start of this activity - did an institution change as a result of this campaign?
  • What would you have done differently had you been directly involved?
  • Was there a ‘dark side' to this campaign? (e.g., bias, ethical concerns, deviance, discrimination, etc.)
  • Was there any corporate sponsorship integrated into this campaign? If so, what role did it play?
  • How was technology used to assist this cause?
  • Did the medium(a) that the campaign chose suit/compliment this goal?
Join The Discussion
Consolidation

CONSOLIDATION

While this lesson allows the opportunity to critique a Campaign for Social Change in its entirety, it also serves as one final step in the preparation for your own event. It is often not until we look at something as a whole that we can identify potential weaknesses or flaws, and the intent is to allow you to address (and prevent) them in advance. Take this opportunity to alter your Action Plan as a result of your reflection on another campaign before you begin your own work in the next activity.
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