Jeff is 34 years old. He has been working in the manufacturing industry since he left school 16 years ago. His most recent job was working for a company that manufactured small appliances. He has just been laid off, along with about 130 other workers, because his company is downsizing due to loss of business. Downsizing is the term used when a company reduces its number of employees. This reduces the payroll expense of the business.
Imagine that you are a counsellor who has been hired by the company as a consultant to advise the laid-off employees about their options. The role of the counsellor is to provide the employees of the client company with facts and data to help them make informed decisions about career and job choices. Jeff and several of his friends who were also laid-off wonder if the layoffs are temporary and what the chances are of any of them being asked to return to the job.
The consultant has access to the following information:
Data from Statistics Canada
Long Description
What do you see happening?
How can you use this information to predict whether or not Jeff's company will likely re-hire them?
What would your advice to Jeff and his friends be: Should they wait, hoping to be hired back, or should they look for new options?
Be sure to use the data available to support your advice.
There are many places to get the kind of data that we saw in Jeff’s story. Statistics Canada (known as StatCan), is a government agency whose job it is to gather data and analyse statistics to help better understand Canada, its population, resources, economy, society, and culture.
Watch the following video to learn more about the role that Statistics Canada plays in the life of Canada. As you watch, listen for answers to the guided viewing questions below. You may pause the video or watch it more than once, if necessary, in order to answer the guided viewing questions.
A transcript of the video is also available.
Guided viewing questions:
Statistics Canada collects information two main ways: the Canadian census and surveys.
The national census began in 1871 and continues to today. The census takes place every five years. The data is kept secure and confidential.
The census provides data about the population of Canada, such as age, gender and income. It is used to plan public services such as education and health care, as well as for other things like determining the number of Members of Parliament for each province and territory.
The census includes all inhabitants of Canada. You do not need to be a citizen. You only need to live in Canada to be included. In fact, participation in the census is mandatory. Every household is required to participate.
"Completing the census -- It’s the Law" was the slogan for the 2016 census. Those who refuse to complete the census face a fine of up to $500, or up to three months in jail.
Each census questionnaire can cover multiple residents in one household and only one person has to complete the questionnaire for everyone in that household.
Surveys are different from the census. The census involves the entire population of the country. A survey, however, involves only a smaller sample of the population of Canada. Many fewer people are involved in a survey. StatCan conducts about 350 surveys on an ongoing basis.
In statistics, the population refers to the entire group being looked at by the statistics.
In the case of Statistics Canada, the population is actually the population of Canada -- the people who live here. However, for a different kind of statistic, the population might be all the students in a school, all the cars travelling on a specific highway on a given day, or all of the cans of tomato sauce on a grocery store shelf during a given week.
The population will depend on the purpose of the data collection and statistical analysis.
A population versus a sample.
A sample is a group selected from the population. A sample may be chosen to represent an entire population. However, a sample may also be chosen to only include certain specific members of that population.
A sample of recent immigrants was surveyed by StatCan to get information about experience of immigrating to Canada to try to improve the services provided to recent immigrants.
A business might produce eight products. In their business, these eight products are their population. They use sampling to check the products for quality (quality control).
A manufacturing plant might not test every product that rolls off the line.
They might just test a small sample.
Checking each item would take a very long time, cost them a lot of money, and not give them much better information than they get by sampling. If they have had recent problems with only one product, then for the few days after the problem is fixed, they might choose to target that product when they sample for quality control. After it has been verified that the problem has been truly fixed (the sample products are fine), they would go back to randomly sampling from all eight product groups. The type of sample would depend on the reason for the survey.
Stacey and Kadeem are bringing a band to play for the students at their school. They decide to survey everyone in each of their classes. Stacey uses the completed surveys to draw conclusions about which band should be brought to the school.
What is the population in this scenario?
Answer
All the students in the school.
What is the sample in this scenario?
Answer
All the students in Stacey and Kadeem’s classes.
Stacey and Kadeem decided to survey the students in their classes. What would they have done if they had decided to conduct a census?
Answer
They would have given the survey questions to all the students in their school.
Which would give Stacey and Kadeem better information, the survey they are planning on a sample of students or a census on the entire school student population?
Answer
Since they are bringing the band in for the whole school, they would get a better idea of what band would be popular with the largest number of students if they conducted a census. Since they are only sampling students in their own classes, they may be missing whole grades of students who might like different bands. A census would give them better information.
The following is a list of five different videos from Statistics Canada.
Each describes some way that the statistics that are reported by Stats Can have been used by individuals.
Select any two videos to watch. They are all very short, so watching them will not take a lot of time.
As you watch each video, look for clues that will assist you in answering the following three questions:
After you watch the videos, answer the questions.
There are many ways to collect the data that is used to generate statistical reports for businesses.
How does Statistics Canada get information about businesses?
Of the five ways (listed above) that Statistics Canada collects data from businesses, which method or methods do you think would give them the most complete and accurate picture of what is happening in Canadian businesses? Support your thinking by giving reasons for your choices.
Look one more time at this statement:
In 2012, 10% of jobs were in the manufacturing industry.
This tells us that if you were a worker in Ontario in 2012, there was 10% chance that you worked in the manufacturing industry.
Another way of saying that is that the probability that you were working in a manufacturing job in 2012 is 10%. Probability is the chance that something will happen, or how likely something is to happen. Statistics can tell us the probability of something happening.
If the probability of a worker being in a manufacturing job is 10%, then the probability that they are NOT in a manufacturing job is:
c. 90%