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Minds on

MINDS ON

What is a Pitch?

A pitch is a presentation given to convince an investor or group of investors to invest money to help fund a project or start a business. The TV show Dragon's Den features people who have ideas for businesses and are looking for investment money. These people present their ideas to the investors (in this show, known as "the dragons") who decide whether they want to invest money or not.

The investors (or dragons) won't invest money if they don't think that they will make money in return, which is why they ask for a share of any profits the businesses make.

Go to the following website and choose one of the episodes to watch. Each episode includes successful pitches (ones where the dragons decide to invest) and unsuccessful pitches (ones where the dragons refuse to invest).

Your task is to watch an episode and make notes about what makes the successful pitches different from the unsuccessful pitches. Focus on how the applicants share their ideas rather than what you think of the quality of the ideas.

Use this t-chart template to record your notes as you watch. 

Persuasive Strategies

There are three main ways that you can persuade someone:

  1. You can use facts and logic. E.g., This product helps dogs to eat the food 75% more efficiently than they would with a regular dog food bowl. 
  2. You can use emotion. E.g., This product saves the lives of our beloved dogs. Don't you care about your pets?
  3. You can use testimonials from respected and trustworthy people. E.g, Canada's top veterinarians recommend this dog food bowl.

Did you notice how these techniques were used in the pitches? Strong arguments usually contain a combination of all three strategies. 

This is the dropbox icon. Identifying Strategies

Identify one persuasive strategy that you saw on the episode of Dragon's Den that you watched. Be sure to explain it clearly.

Action.

ACTION

Reviewing What You Learned

Now that you're almost at the end of this course, it's a good time to take a look back at everything you learned and think about how your skills have grown throughout the course.

Unit 1

Activity 1: You learned about listening skills and applied those skills to learn about games.

Activity 2: You learned about character traits and brainstormed words that you associate with the word "hero." You applied your listening strategies again to a podcast that narrated the story of Beowulf. Then you identified the stages of the hero's journey that Beowulf experienced in the story. Finally, you learned about character types and wrote a character sketch.

Activity 3: You watched a video on a controversial topic in video games and recorded yourself explaining your opinion, applying what you learned about effective speaking skills.

 

Unit 2

Activity 1: In this activity, you learned about the language of comics and read a chapter from the graphic novel The Ultimate Spider-Man Volume 1: Power and Responsibility. Then you practiced turning a graphic text into a written text by narrating the panels from one of the pages you read.

Activity 2: This time you practiced taking a longer text like a story, and shortening it using a limited number of words while still keeping the most important ideas. You learned about the strategies strong readers use before, during, and after reading a text like a novel or short story. Then you read a chapter from a novel and wrote a summary for your someone who hadn't read the novel.

Activity 3: Next, you turned your attention to non-fiction texts and learned that you can use many of the same strategies that you used for fiction texts, but you added a few more strategies to your list as well.

Activity 4: You learned about strategies you could use to support your opinion. Then you used what you learned about these strategies and the "claim, evidence, reasoning" structure to revise a paragraph.

Activity 5: In the final activity in this unit, you extended your understanding of one of the texts you read.

 

Unit 3

Activity 1: In this activity, you learned how to develop effective questions using the Question Formulation Technique. Then you learned how to determine the credibility of websites using something called the C.R.A.P. test.

Activity 2: Next, you identified the main idea and supporting details in nonfiction article. You also learned to be aware of your own bias and how it can affect the way you respond to texts.

Activity 3: You learned about "fake news" and the consequences of spreading fake news. Then you chose a topic to research and you reflected on your research skills.

Activity 4: In the final activity of this unit you discovered how audience, purpose, and format dictates the language you use in a piece of writing. Then you learned about the writing process and applied this knowledge to write, revise, and edit an instruction manual.

 

Unit 4

Activity 1: In this activity, you learned about reading graphics like bar graphs. Then you read a number of different graphics that contained information about the video game industry in Canada. You also created a flowchart to illustrate the steps that would be required to get a job in the industry or another job you are interested in.

Activity 2: Next, you learned about the conventions of trailers for video games and movies. You thought about the importance of audience and purpose and considered how changing the audience would change the choices made about the conventions of a trailer.

Activity 3: This activity focused on diversity in the media. You considered whether you see people like you in the media and how they are presented if they are in the media. You learned about some video games that have received attention for featuring diverse characters. You also created a character that you would like to see more often in the media.

Activity 4: In the culminating task for this unit you explored achievement systems in games and considered why awards and trophies are motivating. You designed your own badge system for either a real-life task or game.

 

This is the dropbox icon. Reflecting on Skills

  • Which of the activities helped you improve your skills the most in terms of reading, writing, listening, speaking, understanding the media, and creating media texts? Explain your thinking.
  • Choose one activity from each unit and explain why you think it was the most important lesson from that unit. Think about which activities taught you the most.

Developing a Concept 

After reviewing all the activities you completed, you probably also noticed that you were learning a lot about video games as well as issues in the gaming industry. Your job now is to develop a concept for a video game that you could pitch to a game studio or a group of investors.

This is the discussion icon. Sharing a Concept

Using the following graphic organizer create a concept for a game that you think people would be interested in. 

Consolidation

CONSOLIDATION

Consider the pitches you saw in the episode of Dragon's Den that you chose to watch.

How do you think the "dragons" would respond to the video game concept you created?

This is the dropbox icon. Considering the Pitch

Review the persuasive strategies listed in the Minds On section of this activity.

How could you use these persuasive strategies to convince an investor like one of the "dragons" to invest money in your game idea?

Which strategy would be the most effective?

test text.